🟪Introduction SevenHeaven

#7

Smart contracts are an incredible tool for automating transactions and executing agreements reliably in the digital world. However, it is a fact that these smart contracts themselves have a bit of "digital blindness". That is, they cannot directly see real-world events or data.

Imagine that smart contracts are trying to understand the weather in a city. Unfortunately, they don't have the ability to look out the window. In this case, they need some kind of "data guide" to introduce and inform them about the outside world.

This is where "data " come in. Datas collect real-world information and present it to smart contracts. In the case of the weather, a data oracle provides smart contracts with information such as the current temperature, humidity and precipitation. In this way, smart contracts can learn about the real world and, based on this information, take actions that are appropriate for certain conditions.

However, smart contracts are limited in their ability to influence the real world, not just see it. For example, a smart contract cannot ensure that a package is physically delivered. In this case, they again have to rely on external sources, perhaps a logistics company's system, to trigger certain actions in the real world.

So, while it is true that smart contracts work wonders in the digital world, their dependence on external sources to interact and exchange information with the real world is just as important. This is where a fully understood scenario of this digital dance between smart contracts and data oracles emerges.

The emergence of Web3 technology enables the automation of settlement with smart contracts and the tokenization of physical assets, transforming asset trading transactions into a universal standard like NFTs. Just as decentralized finance 'Lego money' applications have started to decouple traditional finance, a decentralized ecosystem 'Lego trading' protocols and applications will evolve to create an open market for objects, A place where everyone can share the value they create.

Right now, NFTs have become a staple of digital art and collectibles. From Campbell's legendary soup can art to Coca-Cola's special digital clothing editions and White Castle's creative burger art, these digital assets are attracting the attention of many brands. However, these brands' first steps into NFTs tend to be simply launching a collection. This first step seems less like a strategy and more like a reflection of a desire to establish a presence in the digital world. It should not be forgotten that successful brands did not just buy a domain name and launch a website during the dotcom era when the internet took off. Today's smart brands are also being called upon to think and strategize about what they will do once they step into the NFT universe.

At this point, the question is: How will they interact with NFTs? The answer is to think creatively about how to interact with NFTs in the same way that "real-world" companies thought about how to use the internet in the early 1990s. Rather than seeing NFTs simply as digital assets, perhaps brands can use them as a tool to deliver tailored experiences to customers.

For example, giving customers access to special events, limited edition digital products or exclusive content on brand history. In this way, NFTs can become not only digital works of art, but also a gateway tool for brand loyalty and engagement. The fact that NFTs have become so popular requires brands to not just follow a trend, but to see them as an opportunity to increase brand value by using these digital assets creatively.

The potential for brands to use NFTs as a tool not only to make a mark in the digital world, but also to build a deeper and more meaningful connection with their customers is huge.