🟣Key Strategies

Security First: Your transactions and personal data are always safe. Security is our top priority.

Diverse Token Options: Diversify with rewards and financial instruments with different token types.

The Power of Smart Contracts: Simplify transactions with automated programs and complex token features.

Community Communication: Communicate regularly, value feedback and update the platform according to community expectations.

Token Reward: Grow your community by rewarding users with loyalty and rewards programs.

Social Media and Marketing Support: Use effective social media strategies and marketing campaigns to promote your platform.

Developer Community: Build an active developer community and encourage developers to contribute to the development of the platform.

Digital Product Passport

Upcoming EU regulation mandates a Digital Product Passport (DPP) for product traceability and life cycle information. Blockchain is one of many technologies enabling this.

Tokenization could redefine asset ownership, lower transaction costs and bring greater liquidity to otherwise illiquid assets.

At this point, however, the full potential of Web3 technology is not yet being realized, since most RWA tokenization platforms require trust in an issuer to honor the redemption of the tokenized asset.

This is where 7H comes in. We plan to have a say in the tokenization of companies and communities needed for web3.

The New Wave is Coming

It seems that at the dawn of the digital age, with the amount of time people spend online, not only virtual assets but also digital assets and digital capitals are emerging. Like plant capital, digital assets are becoming more than just collectibles in brands' ecosystems, evolving into immersive experiences.

For example, the giant brand Nike is moving from simple digital collections (such as CloneX) to more complex digital-physical experiences. For example, the OurForce 1 contest with OF1 boxes, followed by a real Air Force 1 TINAJ drop event for OF1 owners. This is about satisfying the desire to be part of a story and experience, not just buying a product.

In another example, car giant FIAT recently launched a Web3-enabled loyalty community. Users purchase a FIAT Pass (a digital membership ID) that unlocks a long-term and evolving loyalty experience. This creates the feeling of being a special member within a community, rather than just the user of a vehicle.

What these developments mean is longer and more engaging user journeys, more gamified redemption mechanisms and a trend for brands to offer a more personalized approach to their customers.

For brands, there is huge potential ahead. Here are a few key areas that can help them capitalize on this potential:

Creative Innovations:

Brands can innovate creatively through the integration of the digital and physical worlds. Innovative product experiences can offer customers a compelling and unique value proposition. Personalized Customer Experiences:

Combining physical and digital interactions gives brands the chance to make customer experiences more personalized. They can build loyalty by offering tailored content and services based on customers' preferences and behaviors. Digital Assets:

The integration of digital assets and the crypto ecosystem allows brands to build customer loyalty by creating unique digital assets. Digital collectibles, such as NFTs, enable brands to engage with their communities and offer exclusive experiences. Use of Web3 and Blockchain:

Using Web3 and blockchain technologies, brands can create new business models with transparency, security and token-based economic models. This can increase customer loyalty and drive innovation. Community Engagement:

The integration of the digital and physical worlds enables brands to engage more closely and interactively with their communities. Special events, online and offline interactions can help brands build stronger bonds with their customers. Data Analytics and Learning Algorithms:

Integrating data from the physical and digital worlds can give brands better customer insight. This can help them optimize product development processes, improve marketing strategies and respond faster to customer demands. Harnessing this potential can help brands gain a competitive advantage by enabling them to build a deeper connection with the customer, not just sell products. Going forward, differentiation and innovation will play a critical role in helping brands succeed.

7H is not only a technology platform, but also a community. Together, we believe that we will open new doors in the web3 world. We look forward to strengthening the 7H community with your participation and energy!